Pay-per-click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.3D Isometric Flat Vector Concept of PPC Digital Marketing Campaign, Pay Per Click Advertising, Affiliate Sales, Referral Program.
Managing your site and the SEO campaigns concurrently, is a key advantage. Furthermore, there are benefits, such as optimizing for keywords that are more likely to be searched when someone is on their smart-phone.
The responsive website changes their dimension according to the platform they are being viewed from, so that you can experience the same charm.
Being a responsive website is one of factor that brings your website URL on the top in Google search.