Social media marketing requires certain knowledge of the latest trends and good salesmanship. The customers in the online words need products that are displayed in a creative manner.
Search engine optimization (SEO)
SEO is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers.
AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on cookies, keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.
Pay per click
Pay-per-click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.3D Isometric Flat Vector Concept of PPC Digital Marketing Campaign, Pay Per Click Advertising, Affiliate Sales, Referral Program.
Use web analytics, like Google Analytics, to measure your digital marketing effectiveness and record online customer behaviour.
Social Media Management
Social media has become a significant source of interaction between consumers and their favourite brand. Use this medium to have a conversation with your customers.
Search Engine Optimisation
Search engine optimisation increases your brand’s online visibility through successful search marketing. You need to use on-page optimisation techniques and keyword strategies to get your brand in front of the people interested in your products.